𝗪𝗵𝗮𝘁 𝗶𝘀 𝗟𝗶𝗻𝗸 𝗘𝗾𝘂𝗶𝘁𝘆 𝗶𝗻 𝗦𝗘𝗢?

Did you know that a single high-quality backlink can be worth more than hundreds of low-quality ones?

Link equity, commonly known as “link juice,” is the value or authority transferred from one webpage to another through a link. Link equity impacts PageRank, as the more relevant and authoritative pages that link to a particular page (passing on link juice), the higher that page’s PageRank will rise.

To boost your website’s search engine performance, focus on these key strategies to maximize link equity:

🔀 Build High-Quality Backlinks
🔀 Optimize Internal Linking
🔀 Fix Broken Links
🔀 Use The Redirects Wisely
🔀 Avoid Linking Low-Quality Sites

Maximizing link equity is essential for a successful SEO strategy. This involves building high-quality backlinks, optimizing internal links, fixing broken links, and using redirects effectively.

Why is link equity important?

Link equity is crucial because it directly influences PageRank, a confirmed ranking factor for Google. The more link equity a page has, the better its chances of ranking highly.

Essentially, link equity reflects the strength of a backlink. By understanding how it works, you can prioritize your link-building efforts on acquiring high-quality links that make a significant impact.

What determines link equity?

PageRank of the referring page:

Since Google’s exact PageRank numbers aren’t available, we can use alternative metrics like Moz’ URL Rating (UR).

Relevance of the referring page:

The more relevant a linking page is to the page it links to, the more link equity it passes. For instance, a page about dog food brands will transfer more link equity to a page on dog diets than a page about gardening would.

General authoritativeness of the referring website:

This depends on how likely people are to trust the linking website, which is influenced by the quality and usefulness of its content, as well as the qualifications or reputation of its content creators.

Page indexability:

Only indexable pages can pass link equity, and only through “followed” links. Pages that are noindexed, non-crawlable, or non-canonical cannot pass any link juice.

Number of outgoing links:

The link equity a page can pass is divided among the pages it links to. Therefore, the more outgoing links a page has, the less link juice each link will receive.

Relevance of the anchor text:

The more relevant the anchor text is to the linked page, the more link equity it will pass.